We’re opening the next phase of Eyeball’s work in women’s football to partners.
The focus is clear: improve the day-to-day experience for girls in the game, and reduce dropout where it happens most — during adolescence.
That starts with understanding what girls and coaches are actually dealing with, day to day.
Women’s football is growing fast. Participation is rising. Visibility has never been higher.
At the grassroots level, that momentum hasn’t carried through.
Clubs operate with limited resources, stretched coaches, and inconsistent development structures. By 14, many girls are already leaving — not for a lack of talent, but because they don’t see progress or feel connected to the game.
Most development environments are adapted from the boys’ game. Feedback is inconsistent. Progress is unclear. Key stages like puberty are often overlooked. Players move through sessions without a clear sense of direction.
The same gap shows up in the tools. They don’t reflect how grassroots teams actually work, or how female players develop, so they never become part of the weekly routine.
Players need a clear development pathway. Coaches need simple ways to guide it. The experience needs to carry beyond matchday.
When that’s in place, players feel seen. They understand where they’re going. And they keep playing.
So how do you build that consistently across different environments?
We started by listening to clubs.
Grassroots environments — and many pro ones — deal with these issues every day. They see how player experience shapes engagement: who stays, who drops out, and why.
They work with limited staff, tight schedules, and shared facilities. That’s where the game actually runs.
Those day-to-day insights shape how we build for women’s football.
Without them, even well-funded solutions miss the mark. Tools get launched, but they don’t get used.
That’s why our approach is community-led. Built inside real environments, not ideal ones.
Through the Ambassador Program, we work with clubs to build and test Eyeball in real conditions.
Ambassadors integrate our video and data tools in training and matches. We get direct insight into how development actually happens, and where it breaks.
That feedback drives how the platform evolves.
It’s open to clubs, academies, and organizations working directly in the women’s game. The people close enough to the environment to know what actually matters.
Our ambassadors are a select group of clubs, academies, and organizations working across the women’s game, with a shared focus: improving the player experience.
Lewes FC is the first club to give equal resources, access, and visibility to its women’s and men’s teams. With Eyeball, they’re using video to tighten feedback loops and bring more clarity to player development.
Girls United FA operates at the entry point of the game, helping girls stay in football through structured training and community-led programs. Eyeball makes player progress visible and gives coaches clearer direction.
In partnership with AmbassadorX, we’re also working with:
One of Barcelona’s leading all-female academies, combining football with personal development. Eyeball adds structure and visibility to each player’s journey.
A long-standing club with a strong focus on youth development. Eyeball strengthens how progression is tracked and communicated across their system.
Eyeball was built to serve the many, not just the few. Scaling that access takes the right partners.
Improving women’s football at the grassroots level requires investment in environments, tools, and consistent development.
Through Eyeball, partners can support training environments, expand access to tools, and help clubs build more structure.
This goes beyond traditional sponsorship.
It puts brands inside the game — close to players, coaches, and clubs, contributing to how the next generation develops.
If the future of women’s football is being built at the grassroots level, the question is simple:
Who steps in?
For more information, schedule a call with Charlotte Revaka — Head of Women’s Football at Eyeball.
Promotional Campaign – All Eyes on You Giveaway
Eyeball may from time to time organize promotional campaigns for its users or the public. One of such campaigns is the “All Eyes on You Giveaway” (the “Giveaway”), which is a time-limited promotional activity organized by Eyeball s.r.o., a company incorporated under the laws of the Czech Republic, with its registered office at Jungmannova 745/24, Nové Město, 110 00 Prague, Czech Republic. For the purpose of this Article, the term “Landing Page” means the official webpage dedicated to the Giveaway as designated by Eyeball, and the term “Prize” means any promotional reward granted by Eyeball under the Giveaway, including but not limited to a smart camera and/or access to Eyeball Discover for a limited period of time.
The Giveaway is free to enter and open worldwide. Participation is voluntary and does not create any legal right or entitlement against Eyeball.
To participate, entrants must submit a valid application using the official entry form available on the Landing Page and accept these Terms & Conditions by ticking the dedicated checkbox. Only complete and valid entries will be considered.
Winners will be selected by random draw conducted by Eyeball at its sole discretion. The number of winners may vary and shall be determined by Eyeball. The outcome of the draw is final and cannot be appealed.
Prizes are awarded at the discretion of Eyeball. Prizes are non-exchangeable, non-transferable and cannot be redeemed for cash or any monetary equivalent. Eyeball reserves the right to substitute any Prize with a similar or equivalent Prize of equal or higher value without prior notice.
Eyeball may disqualify any participant who attempts to manipulate the Giveaway, submits false information, breaches these Terms & Conditions, acts abusively, unlawfully or in bad faith, or compromises the integrity of the Giveaway.
By participating in the Giveaway, participants agree that Eyeball may contact them using the contact details provided in the entry form for the purposes of administering the Giveaway and related Eyeball services. Personal data will be processed exclusively for these purposes and in accordance with the Eyeball Privacy Policy available on the Eyeball website.
Eyeball shall not be held responsible for late, lost, corrupted, misdirected or unsuccessful entries, nor for any technical issues, system failures, interruptions or delays affecting access to the Giveaway.
Eyeball reserves the right to modify, suspend or cancel the Giveaway at any time for operational, technical, legal or other legitimate reasons, without prior notice. Participation in the Giveaway does not create any expectation regarding its continuation or conclusion.
To the maximum extent permitted by applicable law, Eyeball shall not be liable for any direct or indirect loss, damage, injury or expense arising from participation in the Giveaway or acceptance of any Prize, except in cases of gross negligence or wilful misconduct.
The Giveaway is governed by the laws of the Czech Republic. Any disputes arising out of or in connection with the Giveaway shall be submitted to the exclusive jurisdiction of the competent courts of the Czech Republic.
This Article 11 applies exclusively for the duration of the Giveaway, as specified on the Landing Page. After the Giveaway ends, this Article shall automatically cease to apply, even if it remains published in these Terms & Conditions.
Text about the clubs and teams in Mali / selected country Track how your teams are performing, how coaches are communicating, and how engaged your players and parents really are. Bring visibility, alignment, and quality to every level of your club.
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