Eyeball Is Entering Women’s Football

The State of Things

Women’s football is having a moment.

With record crowds, TV deals, investment, and participation, women’s football is starting to show its true potential. Between 2020–2024, the number of women and girls playing football has increased by 56%.

And with the 2027 FIFA World Cup on the horizon, enthusiasm and investment are set to soar to new heights.

The moment is undeniable. But there’s plenty to do.

Unequal Distribution

There is a significant amount of smart money flowing into the women’s game, however it tends to be concentrated at the top — amongst clubs, broadcasters, and the elite level of the game.

It has yet to trickle down to grassroots football, where we would argue it matters most.

At grassroots level girls’ teams are fighting to survive. Limited funding. Shared or and often substandard facilities. A shortage of qualified coaches.

At the player level, the impact of these challenges is clear. Development is random. Enthusiasm wanes. And over time, the game stops giving something back to the player.

That’s when girls leave.

The issue isn’t just access to football. It’s the quality of the experience once players are in it.

Why Eyeball? Why now?

We believe that talent is everywhere. But talent alone isn’t enough. It needs the right environment to develop.

We’ve spent the last five years building infrastructure to support the men’s game — working with talent scouts and player development experts from clubs across the Premier League, and all of the top leagues in Europe, Africa, the Middle East and the US.

We never excluded women’s football.

Most of the technology we’ve developed is relevant regardless of gender. But the challenges and opportunities within the women’s game are unique. And if we want to make an impact, we understood that our approach had to be different from the men’s game.

Over the last few years, we’ve spent time listening — speaking to coaches, scouts, and leaders across the women’s game. Through that process, we came to a clear conclusion: you don’t start with scouting. You start with development.

Built for Women

We’ve taken everything we’ve learned from building in the men’s game and applied it with a different lens — creating a solution shaped around the realities of women’s football.

By adapting our pro-level video and data tools for player development, we’re helping coaches build individualized plans and giving players and parents clearer visibility into progress.

But development tools alone don’t solve the problem.

If we want to keep girls in the game, we need to rethink how girls engage with their own development — and the football community around them.

The Strava for Women's Football

Strava is a fitness tracking app built around running. Through gamifying fitness, the app makes running fun, social, and your achievements something worth sharing. That’s exactly what Eyeball does for women’s football.

By tracking position-specific movements on the field, Eyeball captures each player’s journey — through video and data. Detailed highlight reels, performance data, and a custom library of their development.

Girls can share their progress with friends and family and feel connected to the sport.

Football becomes more personal. More interactive. More engaging beyond the final whistle. Players begin to understand their progress. They see where they’re improving and where they can grow.

And when that happens, the game gives something back. Confidence builds. Enjoyment builds. And players return for next season.

A Role for Partners

Improving the experience of women’s football at scale requires support. Not just at the top, but where it matters most: at the grassroots level.

From global brands to local businesses, Eyeball creates a way for brands to contribute directly:

• Supporting sessions
• Improving environments
• Expanding access to development tools

In return, brands become part of the game — not just sponsors, embedded in a community that is growing, engaged, and built around sharing progress.

Now Is the Time

Women’s football is growing. But growth alone is not enough. If the foundations don’t improve, what’s happening at the top won’t be reflected in the experience of most players. And drop-outs will persist.

Eyeball sits at the intersection of technology, community, and development. Now is the time to make a real impact in the women’s game.

If you want to be part of this, partner with us and help enable thousands of girls to access better support, clearer development, and a more enjoyable experience of the game.

Back the platform. Back the girls. Back the game.

For more information, schedule a call with Charlotte Revaka — Head of Women at Eyeball.

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