Let’s Build Women’s Football Together
We’re opening the next phase of Eyeball’s work in women’s football to partners.
We’re opening the next phase of Eyeball’s work in women’s football to partners.
The focus is clear: improve the day-to-day experience for girls in the game, and reduce dropout where it happens most — during adolescence.
That starts with understanding what girls and coaches are actually dealing with, day to day.
The Reality on the Ground
Women’s football is growing fast. Participation is rising. Visibility has never been higher.
At the grassroots level, that momentum hasn’t carried through.
Clubs operate with limited resources, stretched coaches, and inconsistent development structures. By 14, many girls are already leaving — not for a lack of talent, but because they don’t see progress or feel connected to the game.
Most development environments are adapted from the boys’ game. Feedback is inconsistent. Progress is unclear. Key stages like puberty are often overlooked. Players move through sessions without a clear sense of direction.
The same gap shows up in the tools. They don’t reflect how grassroots teams actually work, or how female players develop, so they never become part of the weekly routine.
Development comes first
Players need a clear development pathway. Coaches need simple ways to guide it. The experience needs to extend beyond matchday.
When that’s in place, players feel seen. They understand where they’re going. And they keep playing.
So how do you build that consistently across different environments?
Build With the Game
We started by listening to clubs.
Grassroots environments — and many pro ones — deal with these issues every day. They work with limited staff, tight schedules, and shared facilities.
They see how player experience shapes engagement: who stays, who drops out, and why.
Those day-to-day insights inform how we build for women’s football.
Without them, even well-funded solutions miss the mark. Tools get launched, but they don’t get used.
That’s why our approach is community-led, built inside real environments, not ideal ones.
Eyeball Ambassador Program
Through the Ambassador Program, we work with clubs to build and test Eyeball in real conditions.
Ambassadors integrate our video and data tools into training and matches. We get direct insight into how development actually happens and where it breaks.
That feedback drives how the platform evolves.
It’s open to clubs, academies, and organizations working directly in women’s football. The people close enough to the environment to know what actually matters.
Meet the Ambassadors
Our ambassadors are a select group of clubs, academies, and organizations working across the women’s game, with a shared focus: improving the player experience.
Lewes FC
Lewes FC is the first club to give equal resources, access, and visibility to its women’s and men’s teams. With Eyeball, they’re using video to tighten feedback loops and bring more clarity to player development.
Girls United FA
Girls United FA operates at the entry point of the game, helping girls stay in football through structured training and community-led programs. Eyeball makes player progress visible and gives coaches clearer direction.
In partnership with AmbassadorX, we’re also working with:
Women’s Soccer School
Women’s Soccer School is one of Barcelona’s leading all-female academies, combining football with personal development. Eyeball adds structure and visibility to each player’s journey.
CE Seagull Badalona
CE Seagull Badalona is a long-standing club with a strong focus on youth development. Eyeball strengthens how progression is tracked and communicated across their system.
Join Us
Eyeball was built to serve the many, not just the few. Scaling that access takes the right partners.
Through Eyeball, partners can support training environments, expand access to tools, and help clubs build more structure.
This goes beyond traditional sponsorship.
It puts brands inside the game — close to players, coaches, and clubs, contributing to how the next generation develops.
If the future of women’s football is being built at the grassroots level, the question is simple:
Who steps in?
For more information, schedule a call with Charlotte Revaka — Head of Women’s Football at Eyeball.