Women’s football is having a moment.
With record crowds, TV deals, investment, and participation, women’s football is starting to show its true potential. Between 2020–2024, the number of women and girls playing football has increased by 56%.
And with the 2027 FIFA World Cup on the horizon, enthusiasm and investment are set to soar to new heights.
The moment is undeniable. But there’s plenty to do.
There is a significant amount of smart money flowing into the women’s game, however it tends to be concentrated at the top — amongst clubs, broadcasters, and the elite level of the game.
It has yet to trickle down to grassroots football, where we would argue it matters most.
At grassroots level girls’ teams are fighting to survive. Limited funding. Shared or and often substandard facilities. A shortage of qualified coaches.
At the player level, the impact of these challenges is clear. Development is random. Enthusiasm wanes. And over time, the game stops giving something back to the player.
That’s when girls leave.
The issue isn’t just access to football. It’s the quality of the experience once players are in it.
We believe that talent is everywhere. But talent alone isn’t enough. It needs the right environment to develop.
We’ve spent the last five years building infrastructure to support the men’s game — working with talent scouts and player development experts from clubs across the Premier League, and all of the top leagues in Europe, Africa, the Middle East and the US.
We never excluded women’s football.
Most of the technology we’ve developed is relevant regardless of gender. But the challenges and opportunities within the women’s game are unique. And if we want to make an impact, we understood that our approach had to be different from the men’s game.
Over the last few years, we’ve spent time listening — speaking to coaches, scouts, and leaders across the women’s game. Through that process, we came to a clear conclusion: you don’t start with scouting. You start with development.
We’ve taken everything we’ve learned from building in the men’s game and applied it with a different lens — creating a solution shaped around the realities of women’s football.
By adapting our pro-level video and data tools for player development, we’re helping coaches build individualized plans and giving players and parents clearer visibility into progress.
But development tools alone don’t solve the problem.
If we want to keep girls in the game, we need to rethink how girls engage with their own development — and the football community around them.
Strava is a fitness tracking app built around running. Through gamifying fitness, the app makes running fun, social, and your achievements something worth sharing. That’s exactly what Eyeball does for women’s football.
By tracking position-specific movements on the field, Eyeball captures each player’s journey — through video and data. Detailed highlight reels, performance data, and a custom library of their development.
Girls can share their progress with friends and family and feel connected to the sport.
Football becomes more personal. More interactive. More engaging beyond the final whistle. Players begin to understand their progress. They see where they’re improving and where they can grow.
And when that happens, the game gives something back. Confidence builds. Enjoyment builds. And players return for next season.
Improving the experience of women’s football at scale requires support. Not just at the top, but where it matters most: at the grassroots level.
From global brands to local businesses, Eyeball creates a way for brands to contribute directly:
In return, brands become part of the game — not just sponsors, embedded in a community that is growing, engaged, and built around sharing progress.
Women’s football is growing. But growth alone is not enough. If the foundations don’t improve, what’s happening at the top won’t be reflected in the experience of most players. And drop-outs will persist.
Eyeball sits at the intersection of technology, community, and development. Now is the time to make a real impact in the women’s game.
If you want to be part of this, partner with us and help enable thousands of girls to access better support, clearer development, and a more enjoyable experience of the game.
Back the platform. Back the girls. Back the game.
For more information, schedule a call with Charlotte Revaka — Head of Women at Eyeball.
Promotional Campaign – All Eyes on You Giveaway
Eyeball may from time to time organize promotional campaigns for its users or the public. One of such campaigns is the “All Eyes on You Giveaway” (the “Giveaway”), which is a time-limited promotional activity organized by Eyeball s.r.o., a company incorporated under the laws of the Czech Republic, with its registered office at Jungmannova 745/24, Nové Město, 110 00 Prague, Czech Republic. For the purpose of this Article, the term “Landing Page” means the official webpage dedicated to the Giveaway as designated by Eyeball, and the term “Prize” means any promotional reward granted by Eyeball under the Giveaway, including but not limited to a smart camera and/or access to Eyeball Discover for a limited period of time.
The Giveaway is free to enter and open worldwide. Participation is voluntary and does not create any legal right or entitlement against Eyeball.
To participate, entrants must submit a valid application using the official entry form available on the Landing Page and accept these Terms & Conditions by ticking the dedicated checkbox. Only complete and valid entries will be considered.
Winners will be selected by random draw conducted by Eyeball at its sole discretion. The number of winners may vary and shall be determined by Eyeball. The outcome of the draw is final and cannot be appealed.
Prizes are awarded at the discretion of Eyeball. Prizes are non-exchangeable, non-transferable and cannot be redeemed for cash or any monetary equivalent. Eyeball reserves the right to substitute any Prize with a similar or equivalent Prize of equal or higher value without prior notice.
Eyeball may disqualify any participant who attempts to manipulate the Giveaway, submits false information, breaches these Terms & Conditions, acts abusively, unlawfully or in bad faith, or compromises the integrity of the Giveaway.
By participating in the Giveaway, participants agree that Eyeball may contact them using the contact details provided in the entry form for the purposes of administering the Giveaway and related Eyeball services. Personal data will be processed exclusively for these purposes and in accordance with the Eyeball Privacy Policy available on the Eyeball website.
Eyeball shall not be held responsible for late, lost, corrupted, misdirected or unsuccessful entries, nor for any technical issues, system failures, interruptions or delays affecting access to the Giveaway.
Eyeball reserves the right to modify, suspend or cancel the Giveaway at any time for operational, technical, legal or other legitimate reasons, without prior notice. Participation in the Giveaway does not create any expectation regarding its continuation or conclusion.
To the maximum extent permitted by applicable law, Eyeball shall not be liable for any direct or indirect loss, damage, injury or expense arising from participation in the Giveaway or acceptance of any Prize, except in cases of gross negligence or wilful misconduct.
The Giveaway is governed by the laws of the Czech Republic. Any disputes arising out of or in connection with the Giveaway shall be submitted to the exclusive jurisdiction of the competent courts of the Czech Republic.
This Article 11 applies exclusively for the duration of the Giveaway, as specified on the Landing Page. After the Giveaway ends, this Article shall automatically cease to apply, even if it remains published in these Terms & Conditions.
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